Atmaitri
Why We Exsist | Who We Engage | How We Be
A note from our founder:
Atmaitri was born out of my own personal journey of reconnecting with my soul's wisdom and embracing my true, authentic self. For years, I struggled with the pressures of societal expectations and the fear that my unique way of being was too much, too different, or not enough for the corporate landscape. I yearned for a space where I could show up fully as who I am—where I could explore my creativity, express my gifts, and align my life and work with my own rhythms and energy.
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The name "Atmaitri" comes from two Sanskrit words: Atman, meaning self or soul, and Maitri, meaning radical self-kindness. To me, Atmaitri represents a journey of kindness toward our souls, where we are encouraged to let go of the limiting beliefs and external pressures that hold us back and instead honor our inner wisdom with compassion. It’s a space where we can come together, embrace our weirdness, and cultivate the courage to be fully and unapologetically ourselves, while still honoring and having compassion for the journey others are on.
Through Atmaitri, I aim to offer others the same gift of self-kindness and self-expression that I longed for in my own journey. My hope is that each person who comes into this space feels empowered to live in alignment with their soul's guidance and create a life and business that brings them joy, prosperity, and fulfillment—without sacrificing their well-being in the process.
Mission
It is our mission to help soul-guided, heart-centered entrepreneurs celebrate their uniqueness—the things they’ve been conditioned to believe are too much, not enough, or too different from the norm that it causes discomfort in others for them to be and act fully as themselves. We strive to cultivate an environment where each person feels empowered to live in alignment with their organic flow of energy and express their true gifts joyfully.
By bringing awareness to their uniqueness, these entrepreneurs can create more supportive, sustainable business practices that honor their personal rhythms and allow them to thrive without burnout. We provide spaces and tools to help these individuals interpret with clarity and confidence the wisdom of their soul’s guidance and create a meaningful impact through the expression of their work.
Vision
At Atmaitri, we envision a world where soul-guided, heart-centered entrepreneurs embrace their authentic selves and create impactful businesses that don’t burn them out in the process. We aim to cultivate a future where creativity, joy, and self-expression are at the heart of sustainable business practices, empowering individuals to align with their unique energy flow and honor their personal rhythms.
Our vision is to inspire a global shift toward more holistic, spiritually aligned approaches to entrepreneurship—where individuals confidently step into the role of conscious leaders while remaining compassionate learners. We seek to build a community where people confidently interpret their soul’s wisdom, build meaningful relationships, and make a lasting impact through their work—without compromising their well-being or creativity.
Through collaboration, kindness, and gracious spaciousness, we are nurturing a movement where individuals feel supported, uplifted, and energized to step into their full potential and share their gifts with the world.
Values
At Atmaitri, we embrace the inherent worth of each individual, celebrating the humanness, uniqueness, and potential of every soul. We honor each person’s journey and encourage radical self-kindness, as we believe that true transformation begins with nurturing a loving relationship with oneself. Through this practice of self-kindness, we cultivate compassion, which radiates outward, fostering deeper connections and harmonious relationships with others.
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We are committed to creating a space where you are invited to listen deeply to your inner wisdom and be empowered to express your gifts with clarity and joy. We encourage the playful and creative exploration of your unique flow of energy, supporting you as you align your actions with your soul’s desires.
At Atmaitri, we embrace collaboration, seeing each interaction as an opportunity for mutual growth. We value the ability to toggle between being a leader and a learner, honoring the beauty of both roles as we move through life’s ever-changing rhythms. Above all, we create a gracious and spacious environment, where you can be fully supported in your personal and professional journey.
Core Values
At Atmaitri, our work is grounded in the following core values, which guide everything we do. These principles shape our community and the way we collaborate, serve, and grow together.
Humanness
We embrace the inherent worth of every individual and honor the complexities of being human. We celebrate both our strengths and our challenges, creating a compassionate space for everyone to grow and evolve.
Uniqueness
We celebrate the uniqueness of each person and support them in living in alignment with their authentic self. By embracing what makes us different, we can show up more fully and joyfully in our lives and work.
Kindness
Kindness is the foundation of everything we do—beginning with radical self-kindness. We encourage individuals to be kind to themselves, and through that practice, radiate compassion and understanding toward others.
Collaboration
At Atmaitri, we value the strength of working together. Whether we are leading or learning, we recognize that we all have something unique to offer. This space encourages mutual growth, where each person’s contribution is valued and celebrated.
Gracious Spaciousness
We create room for rest, reflection, and creativity. Through gracious spaciousness, we foster an environment where people feel supported to step into their full potential without the pressure of haste.